Vasily Krouglov / Francesco Gatti

In the adult film industry, there is a common piece of advice. I believe that this principle applies to any kind of work.

A reader comes to your product — and sits on a chair. There are three types.

These stages are universal to anyone launching a project, product, or business. They don't necessarily occur in order — one may follow another repeatedly, or some stages may be skipped altogether.

What fills your weekdays? If you're like me — or most digital professionals — you spend them pushing your mental gears to the limit: brainstorming, structuring, tweaking, optimizing, jotting notes, drafting, editing, sketching. Every day feels like a crazy mental assembly line, and over time, productivity takes a nosedive. Ideas dry up,

Imagine you need a contractor to write landing page copy, manage targeted ads, analyze business processes, or optimize product delivery. How do you choose? The usual way is to request work samples, compare prices, and read reviews about their skills and responsiveness. It's a standard approach — everyone does it. But

Now it's time for some work talk.

Let's take a breath, shall we?